ibec

25 July 2011

IBEC 2011 FINAL REPORT

The International Beverage Exposition and Competition (IBEC 2011) took place in Shenzhen China from 14-16 July. Twelve thousand buyers and others interested in the beverage industry attended, a 33% increase over the previous year. They viewed more than 350 exhibits by beverage producers and suppliers at the Shenzhen Convention and Exhibition Center..

Exhibition and competition news was regularly broadcast on local television broadcasts – on CCTV, Shenzhen TV and Southern TV – as well as on the Shenzhen public transit system in an effort to reach a broader potential audience.

IBEC 2011 staff organized evening trips to local restaurants, bars and discos so that participants could see how beverage products are marketed and served in Shenzhen. Tour participants visited the Shenzhen International Wine Hub one evening. On another, they had an opportunity to enjoy Shenzhen nightlife. On the final evening of the IBEC 2011, participants visited the entertainment district of Shekou in Shenzhen.

The signature event was the IBEC 2011 Beverage Competition, held during the exhibition. The competition attracted 400 international entries including a wide variety of alcoholic beverages. Thirty-five beverages were deemed winners at the gold, silver or bronze levels by the independent panels of expert judges. Congratulations to all the award winners! The expert judging team was led by chief judge Amy Mumma, director and founder of the World Wine program of Central Washington University (Bellingham, WA, USA). Professor Mumma is an internationally-known judge, writer, instructor and consultant.

Many people and organizations contributed to the success of the IBEC 2011 exhibition and competition. We thank all of the competition judges and participants; all of the media companies – both domestic and international – including CCTV, Shenzhen TV and Guangdong TV – that are here to promote the proceedings; all of our corporate sponsors – Shenzhen Hand Same, Fine Wine And Liquor and  Tian Di No.1– who provided beverages to our participants; as well as all of the many Wen Global Solutions staff members who put in long hours to make this event a reality.

Next year’s IBEC 2012 will take place at the Shenzhen Convention and Exhibition Center from 29-31 August 2012, and promises to attract even more buyers and exhibitors. We hope to see you there.

The complete list of competition winners follows:

RED WINES

 Best in Show: Chateau de La Ligne Cuvee Prestige 2005 (Chateau de La Ligne)  
  
  GOLD
  Chateau de La Ligne Cuvee Prestige 2005 (Chateau de La Ligne)
  Alfaraz Reserva 2006 (Asian Fortune Enterprises Ltd)
  SILVER
  Chateau De Braude 2006 (Excellent & Balanced Wines)
  Olsen Estate Red (Vinum Importing)
  US One, Cabernet Franc (Guangzhou Coastal Trading Co, Ltd)
  BRONZE
  For A Song Merlot (Vinum Importing)
  Roche Fourcade (Coteaux du Terral)
  Blue Shark (Shenzhen Fa Li Jia Trading Co, Ltd)
  Carnelian 2007 (Velrety(Shenzhen) Wine Co, Ltd)
  US Three, Zinfandel (Guangzhou Coastal Trading Co, Ltd)
  Quinta dos Avidagos Reserva 2007 (Asian Fortune Enterprises, Ltd)
  US Two, Merlot (Guangzhou Coastal Trading Co, Ltd)
   
WHITE WINES

 Best in Show: Chateau des Matards (Guangzhou iThings Brewery Co, Ltd)  
   
  GOLD
  Chateau des Matards (Guangzhou iThings Brewery Co, Ltd)
  SILVER
  Cosmino2004/i/Pollenza (ThreeBond Hong Kong Co, Ltd)
   
BEERS

 Best in Show: Delirium Tremens (Shenzhen Qi De Trade Co, Ltd)  
   
  GOLD
  Delirium Tremens (Shenzhen Qi De Trade Co, Ltd)
  CISK XS (CISK Lanmark Global Limited)
  SILVER
  Cisk Beer (CISK Lanmark Global Limited)
  BRONZE
  St Paul Triple (Shenzhen Qi De Trade Co, Ltd)
  Hayasy (Hayasy Group)
   
SPIRITS

 Best in Show: Albert de Montaubert Cognac xo 25 years (Albert de Montaubert)  
   
  GOLD
  Albert de Montaubert Cognac xo 25 years (Albert de Montaubert)
  SILVER
  TMD Lemon Myrtle Vodka (Tamborine Mountain Distillery)
  Cangxi Qingke Qujiu 53° (Xi Cang Cang Xi Jiu Ye Co, Ltd)
  Caramba Tequila (Crown Wave International Trading, Ltd)
  BRONZE
  Hayasy Renaissance Cognac (Hayasy Group)
  Hayasy Vodka (Hayasy Group)
  Cang Xi Qingke Qujiu 46° (Xi Cang Cang Xi Jiu Ye Co, Ltd)
  Pinky Vodka (Crown Wave International Trading, Ltd)
   
DESSERT WINES

 Best in Show: Orpailleur Icewine 2008 (St. Lawrence International Trading Co, Ltd)  
   
  GOLD
  Orpailleur Icewine 2008 (St. Lawrence International Trading Co, Ltd)
   
OTHER AWARDS (LIQUOR & COCKTAILS)

  GOLD
  Nussbacher Nussgeist (Nussbach Distillery)
  SILVER
  Walnut Liqueur (Nussbach Distillery)
  Coffee-Liquorice Liqueur (Nussbach Distillery)
  BRONZE
  TMD Wattle Coffee Liqueur (Tamborine Mountain Distillery)
  TMD Honey Dew Melon Liqueur (Tamborine Mountain Distillery)
  TMD Passionfruit Liqueur (Tamborine Mountain Distillery)
  Hayasy House Whisky (Hayasy Group)