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The inaugural International Beverage Exposition and Competition (IBEC) will take place in Shenzhen,China from 14–16 July 2011. The high-standard IBEC creates an unparalleled opportunity for you to introduce your beverage product into the Chinese market. With the rapid growth and development of the Chinese national economy, increased urbanization, and higher levels of disposable income and household consumption, Chinese households are eager for new products. The potential investment opportunities in the Chinese beverage market are huge. Whether you are a producer of a beverage product to be introduced to the Chinese market or a supplier of equipment for the domestic beverage sector, this EXPO is a must for your company.
The Beverage Competition will provide tremendous marketing value for your products, with organized coverage by all domestic media. Additionally, the best products, as judged by our independent panels of experts, will continue to benefit through the advertising value of the awards. Shenzhen – located at the mouth of the Pearl River north of Hong Kong – is the gateway to China. One of the most developed of China's cities, Shenzhen's per capita GDP ranks first among China's major cities.
A city of migrants, Shenzhen is open-minded, tolerant and innovative. The city has been voted China's “Most Dynamic City” and the “City Most Favored by Migrant Workers”. It is the ideal place for domestic and international talent to create businesses. China – a population of 1.3 billion people
Doing business in China How easy is it to make connections and communicate with business people? Most public service workers, professionals and businesspeople in Shenzhen speak English. A majority of the young can speak English and Cantonese, as well as Mandarin (the predominant language in Shenzhen because of migration from around the country). In addition, the "Speak Shenzhen" campaign – recently launched across the city – encourages residents and government employees to speak and improve their English skills.
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