The International Beverage Exposition and Competition (IBEC) is quickly becoming one of Asia's premier beverage events. It is a forum for exhibitors of wine, spirits, beer and other non-alcoholic beverages to showcase their products to a variety of buyers. Attendees have the opportunity to taste products and meet face-to-face with producers, importers and distributors.

Wine consumption in China is clearly on the rise, with the younger generation leading the way with increased knowledge and sophistication. Cocktails and spirits are becoming more popular drinks of choice. Shenzhen is an ideal location for the IBEC due to the age demographic and fast-paced growth of the city.

The high-standard IBEC creates an unparalleled opportunity for you to introduce your beverage product into the Chinese market. Whether you are a producer of a beverage product or a supplier of equipment for the domestic beverage sector, this EXPO is a must for your company.

The BEVERAGE COMPETITION brings together experts from around the world who are highly qualified to judge wine, beer and spirits. The awards are given only after careful consideration and discussion amongst the judges. 

IBEC offers a variety of educational seminars and professional excursions in addition to the competition...

The presence of the media to cover the exhibition and award ceremony increases the ability to highlight both traditional and innovative products to a vast audience and offers excellent exposure to all involved. Producers of wine, beer and spirits from around the world should take note of this exhibition and competition by exhibiting your products and entering the competition.

Shenzhen - 14 million educated and dynamic people